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Business to business marketing strategy

The main principles and tolls for business to business marketing strategy: company mission, environmental analysis (PEST), internal analysis, SWOT, strategic planning, implementing strategy, 4P, 7P

Buying center in business to business

October 6, 2010
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Buying center. When selling to companies the first question is who has the decision to buy? Is it one person or a group? When selling to a group we call it buying center.What is a buying center and how it works?
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